Rina Starcheus
Product Owner and Product Design Leader
3+ years experience as a Product Owner and 16+ years experience as a Product Design Leader. I help Products grow using User Centered Approach.
RINA STARCHEUS
3+ years experience as a Product Owner and 16+ years experience as a Product Design Leader. I help Products grow using User Centered Approach.
What's below?
Wait, both Designer and Product Owner?
How does it work together? Where is a business profit and a value?
Some works I'm proud of
You may see a portfolio of the best cases I've designed, or a full list of works.
Public Activities
It's the way of my contribution to Product Community growth
Contacts
Some ways to contact me if you became interesting in collaboration
Wait, both Designer and Product Owner?
How does it work together and where is the profit?
As Product Owner and Product Designer Leader, I cover the most important aspect of the Product. I build MVP and all following releases with Agile, Scrum, and Lean methodologies.

I find, manage and own the Product vision and provide a common understanding of the direction. I build effective roadmaps based on business goals, user needs and development limitations. Using Continuous Exploration tools such as Personas, Empathy Maps, Customer Journey Maps, Story Maps, I find and minimize weaknesses and increase strengths.

I have 16+ years of expertise in product and UX design and 3+ years in Product Ownership.
Wait, both Designer and Product Owner?
How does it work together and where is the profit?
I am a Product Owner and Product Designer Leader experienced in bringing in Human Centered approach to processes on a company scale. I am confident user of various process frameworks and tend to work with Agile and Lean approaches to make iterative company transformation towards short user experience feedback loop. Having had vast experience leading design teams and applying Continuous Exploration I confidently use the tool set of Personas, Empathy Maps, Customer Journey Maps and Story Maps to optimize product development towards meeting the market expectations and increasing usability of the Product.

I have 16+ years of expertise in product and UX design and 3+ years in Product Ownership.

My past responsibilities include recruiting, training and ramping up highly skilled multidisciplinary design teams and I can incorporate design work into XFTs seamlessly while keeping aim on the market to leverage profit index with the right design strategy along the way.

Ok, how exactly it works?
And where is business value?
I provide a great user experience by means of user research, deep problem analysis, generate, and prototype hypotheses before user testing and development. The User Centered Approach and Design Thinking help me increase usability and NPS levels. I know how to ask the proper and complex questions to define the business goals and values.

I manage, mentor, hire and grow a teams of strong professionals. I have a huge experience in hiring, managing, and mentoring multidisciplinary design teams. I build processes in cross-functional teams in most effective way.

Using the best of Design methodologies, I increase the profit index without additional costs. Good Marketing knowledge helps me explore and research the markets and competitors. I provide conversion growth by means of building a Service Design culture in Product. I believe that A/B tests and user testing will save time and money and add value.
While I am a passionate creative at heart, I have an analytical and logical approach to design, ensuring that time and resources are being used thoughtfully.
I have great pleasure in leading team to work together to execute on a shared product vision. I enjoy investing time and energy into guiding my team toward new goals that will help them grow in their careers and bring new skills to the organisation.

I'm a student of great design. I've been experimenting for over a decade with new ways of creating engaging customer experiences while leveraging the best elements of traditional best practices.

I am both a strategic and visual person.
My quality expectations are extremely high and I hold that around me to high standard.
I enjoy disciplines of brand, product, and communications design and I'm cognisant of how they support one another.

I have experience in creation new and improving existing products across mobile, web, marketing and hardware products.
I am an expert in the technical aspects of design and user experience and it helps to build real user centered approach in products and increase value.

While I am a passionate creative at heart, I have an analytical and logical approach to design, ensuring that time and resources are being used thoughtfully.
I have great pleasure in leading team to work together to execute on a shared product vision. I enjoy investing time and energy into guiding my team toward new goals that will help them grow in their careers and bring new skills to the organisation.

I'm a student of great design. I've been experimenting for over a decade with new ways of creating engaging customer experiences while leveraging the best elements of traditional best practices.

If my experience seems interested to you — feel free to contact me any time
Some works I'm proud of
Honestly, I'm proud of them all and will be happy to tell you more about all Products I've worked with
Some works
I'm proud of
Honestly, I'm proud of them all and will be happy to tell you more about all Products I've worked with
I am an expert in the technical aspects of design and user experience and it helps to build real user centered approach in products and increase value.
I am both a strategic and visual person.
My quality expectations are extremely high and I hold that around me to high standard.
I enjoy disciplines of brand, product, and communications design and I'm cognisant of how they support one another.

I have experience in creation new and improving existing products across mobile, web, marketing and hardware products.

Need more info?
About skills, experience, education or anything more
Based in Kyiv, Ukraine. Work Worldwide.
Product Owner and Product Design Leader
+38 063 137 55 51
design.starcheus@gmail.com
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