Rina Starcheus
Product Design & Ownership
Product Approach. Human Centred Design. Service and Product Design Best Practices. User Experience and Usability Improvement.
Do you want to know more about my skills, work experience and how can I help your business to grow?
How can I help your company?
Product Design & Ownership
As Product Designer and Product Owner, I own all aspects of the design of digital products, make an impact across all aspects of company business: website, growth, operations, and home experience. I'm able to lead, manage and inspire a team multi-disciplinary designers to deliver on numerous projects defined during the annual planning exercise from concept through completion, and be accountable for project delivery. I have strong understanding of business strategy and I able to effectively bridge creative aspirations with business objectives while constantly evangelizing and championing a user-centric, online-first approach to product development. I stay up to date and drive adoption of the latest digital techniques and approaches to develop best in class products and experiences for the business.

I have 16+ years end-to-end Product Design (User Experience, User Interface, User Research) experience.

I have mentored, coached and developed a design team, preferably in a product organization were product designers are distributed into cross-functional teams.

I have preferently startup experience in agile teams who deliver at pace, not depends on company size. I have been working with products in B2B and B2C both, e-commerce also.

I'm able to work with senior stakeholders (CEO, CPO, CTO) on a daily basis and have a deep understanding of and commitment to user-centred design principles and methods.
"Design is not just what it looks like and feels like. Design is how it works."
- Jobs said.

Its' a discipline on the edge of ergonomics, empathy, problem solving and system analysing.
While I am a passionate creative at heart, I have an analytical and logical approach to design, ensuring that time and resources are being used thoughtfully.
I take great pleasure in leading designers of all backgrounds to work together to execute on a shared product vision. I enjoy investing time and energy into guiding my team toward new goals that will help them grow in their careers and bring new skills to the organization.

I'm a student of great design. I've been experimenting for over a decade with new ways of creating engaging customer experiences while leveraging the best elements of traditional best practices.

I am both a strategic and visual designer.
My bar for quality is extremely high and I hold those around me to that standard.
I enjoy the disciplines of brand, product, and communications design and I'm cognizant of how they support one another.

I have experience developing a strong consumer brand and building that out across mobile, web, marketing, and physical products.
I am an expert in the technical aspects of design and the different mediums that involve designers including digital products.

If my experience seems interesting to you - feel free to contact me any time.
I'll be happy to answer your questions and help your company to growth!
Design Methods
Product Design
Product design is the process of identifying a market opportunity, clearly defining the problem, developing a proper solution for that problem and validating the solution with real users.
Service Design
Service design makes a service easier to use, more useful and more desirable for the customers who need to use it: the service user. Whether creating an entirely new service or improving an existing one, service design focuses on what customers really need at each stage of their interaction with an organisation.
UX Design
User experience design is the process of creating products that provide meaningful and relevant experiences to users. This involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability, and function.
UI Design
User interface design is the process of making interfaces in software or computerized devices with a focus on looks or style. It's about create designs users will find easy to use and pleasurable. UI design typically refers to graphical user interfaces but also includes others, such as voice-controlled ones.
Design Management
Design management encompasses the ongoing processes, business decisions, and strategies that enable innovation and create effectively-designed products, services, communications, environments, and brands that enhance our quality of life and provide organizational success.
Design Strategy
Strategic design is the application of future-oriented design principles in order to increase an organization's innovative and competitive qualities. Its foundations lie in the analysis of external and internal trends and data, which enables design decisions to be made on the basis of facts rather than aesthetics or intuition. As such it is regarded as an effective way to bridge innovation, research, management and design.
Design System
A design system unites product teams around a common visual language. It reduces design debt, accelerates the design process, and builds bridges between teams working in concert to bring products to life.

User Research
User research is conducted so as to understand users' characteristics, aims, and behaviors towards achieving these aims. Its purpose is to produce designs that improve their working practices and lives. User research also involves the continuous evaluation of the impact of designs on the users, not only during the design and development phase but after long-term use, too.
Do you want to know more about my skills, work experience and how can I help your business to grow?
Based in Kyiv, Ukraine. Works Worldwide.
Product Design & Ownership
+38 063 137 55 51
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